Recently Facebook has radically altered the way that organization pages reach their followers. This is big trouble for nonprofits and activist groups that rely on the platform to reach supporters and organize action campaigns.
This isn’t news for folks who run activist or nonprofit pages, the changes have been rolling out for a while. However, in the last few weeks post reach has been reduced dramatically, creating a crisis for many organizations that have spent a lot of time, effort, and yes, money, building big communities on Facebook. What the hell is going on? Continue reading