Teh Interwebz

299 posts

What Are the Differences Between Traditional Book Publishing and Self-Publishing?

In the old days (from about the early-mid-1800s until the past 2 or 3 years) book publishing usually worked like this: the author wrote a book, and sent the manuscript to a commercial publisher, Random House, Faber and Faber, Akashic, there are thousands of them world-wide. The publisher employs professional editors to read the manuscripts and select (‘acquire’ is the usual verb used) ones with commercial possibilities. The author is then assigned an editor to work with to prepare the manuscript for publication. Continue reading

Shell Crowdsources its Marketing With The Results You’d Expect

Shell Oil has a meme generator. Instead of fundie mom and ceiling cat, this one has pictures of arctic landscapes and wildlife. Shell wanted people to create their own slogans for the pictures, and people could vote on them. The winner gets posted on billboards.

Oh, Shell. It’s sweet that you thought you could trust the Internet. It’s also really dumb. Really, really, really, really REALLY dumb.

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Goofy Tech CEO Josh James Stupidly Thinks All CEOs Need Twitter Accounts

Considering that more than half of all Americans are using social media in some form, though many of them badly (I’m looking at you, Rep. Dan Gordon) there’s clearly a temptation to say that companies should be doing all they can to reach out to customers using the various channels. At least, that’s the position of tech wonder-boy Josh James in his guest post on Forbes.com this week. Continue reading