Shell Oil has a meme generator. Instead of fundie mom and ceiling cat, this one has pictures of arctic landscapes and wildlife. Shell wanted people to create their own slogans for the pictures, and people could vote on them. The winner gets posted on billboards.
Oh, Shell. It’s sweet that you thought you could trust the Internet. It’s also really dumb. Really, really, really, really REALLY dumb.
The whole library of amazing images is here.
Shell has responded by disabling the generator (that’s the first pic), and is threatening people from rather nasty twitter account.
(Yes, the account is a joke. Here’s the link to it.)
Internet, take a bow. Really, well done.
