Charmin toilet paper has recently ramped up their advertising in an attempt to either sell more toilet paper or completely freak out the public. Charmin has a history of unusual advertising. Their most famous ad campaign featured people who stalked grocery stores to furtively squeeze toilet paper.
Advertising toilet paper is a tricky business. You want people to be aware of your product without thinking too much about it. They should associate your product with cleanliness. You don’t want them concentrating too much on why they need toilet paper. This will only lead to unpleasant images associating with the product. Continue reading