I have been watching Fiat’s foray into the US market for the past few months, and every time I see a new commercial for their cars, I am left feeling a bit baffled. Who the heck are these ads speaking to? It is very interesting to see a large company struggling to articulate and define their target customers. Now, I do understand that the ads below are for two different “iterations” of the Fiat 500. However, Fiat didn’t have a brand presence in the US prior to these commercials airing, so it would have been wise for them to use these first few commercials to establish their brand identity. Also, both the Fiat 500 and the Fiat 500 Abarth look pretty much exactly the same, so to the casual observer all of the following commercials could be for the same car. Continue reading
marketing
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The Avenger Controller was originally developed as an add-on to a standard Xbox or Playstation controller. It allows those with disabilities to play the games they love with minimal hand movements. Its inventor, David Kotkin was inspired by a student in his class that experienced difficulty playing due to skin condition called Epidermolysis Bullosa, a hereditary condition which makes skin sensitive, blister easily, and sometimes affects hand size. The Avenger was rightly lauded as opening up gaming to a market that is often overlooked. Additionally, the general public, currently in love with multiplayer games, and a growing interest in competitive gaming brought the device to the general public and sales took off. Continue reading
Earlier this year, women of childbearing age were thrown into a mass panic when OB tampons vanished from the shelves of North America.
Women were angry.
We are angry no more, because of this.
Use it wisely, friends. You can only play it once per computer.
If you happen to be an individual in possession of two X chromosomes, a functioning e-mail account, and at least a few female relatives, friends, acquaintances, or co-workers, odds are that at some point in the last ten years you have a received a forwarded missive something similar to one I have simulated for you, below.
“Subject Line: Forward this to 10 Awesome, Amazing Women in Your Life Right Now!!!! Continue reading