If you’ve been on the Internet for more than five minutes, chances are you’ve received a link to or have been told about The Oatmeal from a friend or colleague. Created by Matthew Inman, The Oatmeal is a site that not only shows you how many Justin Biebers you could take on in a fight, but also serves as a place to see some of the funniest webcomics available on a variety of topics.
Inman and I chatted via non-Internet means (the phone) on February 22 about his popular webcomic, his creative process, his upcoming book tour, (bad) website redesigns, and what’s next for The Oatmeal.
When he started the site, Inman mentioned that he didn’t have a specific audience in mind, but “wanted to make comics I thought were funny…and things tech people would find funny.”
Inman noted that the stories he tells on his site are 100% true, but the names are changed and he may exaggerate the situations for comedic purposes. One of his recent blog articles gained attention in his hometown newspaper, the Spokesman-Review. Which story, you ask? Why, the one about riding the bus to school past a Neo-Nazi compound.
So, how do all of those hilarious comics and quizzes start? “I keep a notebook and will write down zany ideas whenever,” he said. He then reviews them from time to time. “All of my drawing is done on computer, never on paper,” he said. He uses Adobe Fireworks to create the vector artwork and from there, can slice up the graphics to post online in a matter of minutes.
Inman sees his webcomics in the same light as blogging in that it’s “informal and fast…there’s no editor, so things can go up quickly.”
On his site, Inman notes that he’s a “one-man business.” Well, sort of, he does have three employees who manage The Oatmeal’s merchandise and customer service needs, but beyond that, the rest of the site is maintained and managed by just one guy.
That said, he admitted that he isn’t managing his life too well at the moment. I don’t want to get him in trouble in case the issue hasn’t been resolved, but I’ll just say he mentioned the need to check his snail mail more often to ensure some key bills are paid.
Inman said some of the challenges is that he has to do the mundane tasks such as pay bills and taxes when he just wants to “draw and be funny.” He mentioned possibly hiring someone to help him manage that area of his life down the road. This is when I not-so-subtly dropped that I have a project management background.
Managing his own affairs may get a bit trickier as he embarks on his first-ever book tour in support of 5 Very Good Reasons to Punch a Dolphin (And Other Useful Guides). “Having a book was part of my plan from the start,” he said. When he started the site, Inman had a self-published book available as a way to have some merch to sell.
“Then a real publisher approached me about creating a new book,” he said. Thanks to his webcomics on an editor’s favorite topics — grammar and punctuation — he made a lot of waves in the publishing community.
When his publisher proposed the book tour, Inman admitted he was worried that he would be awkwardly sitting at a table with a bunch of books while people walked by wondering who he was. That is definitely not the case. Through the RSVPs received from Facebook so far, there are at least 200 people per event planning to attend the stops along the tour, which begins March 2 in Seattle.
And, he’s looking forward to meeting his readers face to face. “It’s a different experience than just seeing a tweet that says, ‘LOL’” he said.
Although, fans take heed on what not to do…
Inman mentioned that he recently had lunch with Farside creator Gary Larson, who recalled his first — and only — book tour. While some of Larson’s fans dressed up as cows, pigs, or chickens, one woman took it a step too, er, far, and dressed up in a bunny suit and launched a cream pie at the artist.
While it would be nice to receive gifts that don’t involve a cleaning crew, Inman is definitely worried that he’ll receive a lot of oatmeal. For those who don’t know, he actually hates oatmeal. Perhaps he could team up with a food pantry in each city on the tour and donate the oatmeal to those in need?
So, what’s next for The Oatmeal after the book tour? He’s already making plans for another book that will feature more comics not posted on the Web.
He’s also planning to start creating animated shorts that would be posted online. “This will be a tricky process [changing the comics to animation]…I have to be very careful because if the voice, narration, or timing are off, it can change the overall tone,” he said.
As for advice on those who are hoping for their own Oatmeal-like success? Inman said to pick a passion/hobby that you love. He spends 12-16 hours a day on his comics and loves what he does. He said that now is a great time to get into the game thanks to the “power of social media.” “What I’m doing now couldn’t have been done without sites like Digg, StumbleUpon, and Facebook,” he said. Most importantly, he said to “have fun!”
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For information on the upcoming book tour, be sure to visit “The Oatmeal” to see if and when he’s coming to your area and to RSVP.
Like yours truly, Inman has given a talk as part of the O’Reilly Ignite program. Check out his Ignite Seattle presentation on “How to get 5 million people to read your website.”
The above chart is fun to look at. All the commenters leave and site traffic drops to 10% of what it was. It’s tempting to greet this with cheers and celebrations. However, as my personal hero once observed, “Don’t be too proud of this technological terror you’ve constructed.” There’s another explanation which, honestly, makes a bit more sense.
So 
