I was an Adblock Plus user for as long as I can remember. But Adblock comes at a price, the sites that provide content can’t do it for free.
It’s true that Adblock made the web a much simpler place with far less clutter, no shouting flashing banners and annoying giant yellow bouncing things. For a long time I thought I was an ethical ad blocker because I disabled on sites that I frequented and liked, but otherwise I kept the default setting as block all ads for all other sites. But I was still visiting those other sites when I would Google something and land somewhere. Some of those sites provided me with valuable information, but I wasn’t doing my part to help them stay in existence. Continue reading