Tim Cook has written a nice letter to all the people who have upgraded to iOS 6 and are disappointed by the new Apple Maps application.
But what if you could read his inner thoughts and cut through to what he really means. Like some sort of magic lens that shows the true words. You’re in luck because our crack team of truthers has uncovered the original document!
To our customers,
At Apple, we strive to make world-class products that deliver the the most margin possible to our shareholders. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our shareholders and we are doing everything we can to make people stop posting side-by-side comparisons of Google Maps and our new Maps.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps, which mostly already exist in Google Maps on Android. In order to do this, we had to pay Google a lot of money and that made us mad because we like to hoard our money in offshore bank accounts and we do not like giving any of it to Google.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day, and now that people are actually trying to use it they hate it and are very vocal about it to anyone who will listen. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. Some of those people even found what they were looking for and some people we sent to the entirely wrong location. The more our customers use our Maps the better it will get because we’re using your data rather than finding our own, and we would greatly appreciate it if all of the feedback we have received from you would stop because we already have your money.
Don’t bother using Apple Maps right now, just search for “maps” in the App Store and apps that have their own issues like Bing, MapQuest and Waze will show up. Or use Google or Nokia maps through a web browser for a really mediocre experience.
Everything we do at Apple is aimed at making our products the most profitable in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Tim Cook’s Inner Thoughts
Apple’s CEO
Image: Flickr
