Hey, you know that big kerfuffle happening right now between retailer Abercrombie & Fitch and MTV’s, son-of-Jimmy Durante, Jersey Shore Cash Cow, The Situation? No? Well, where have you been for the last eight hours? Anyway, MTV responds in the way only MTV can — with a high-school middle finger!
Earlier it was reported that Abercrombie would like Mr. Situation to cease and desist wearing their clothing, because only a million other jackholes who shop in a mall should ever don their gold-leaf lettered Abercrombie hoodies or something. In a statement that was hilariously the equivalent of throwing a booger at Mike “The Situation” Sorrentino the mall magnate offered:
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspiration nature of our brand, and may be distressing to many of our fans,” the company said.
Adding, “We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently awaiting a response.”
Well, MTV what are ya gonna do, huh? Just what? It’s almost 3:30 and school is out soon. You’re not just gonna take that are ya? No. MTV has responded with a shot of their own.
“It’s a clever PR stunt and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television,” said an MTV Spokesperson in a statement.
Cleverly, or goofily, MTV references the struggle Abercrombie has had as of late reaching the teen audience. A recent report finds that most teens are too mature for Abercrombie citing that the brand doesn’t reflect the generation’s value of diversity, self-expression and understated product branding.
Yeah, you’ve kinda already lost when your target audience thinks you’re baby sixth-graders.
Grow up, everyone.
