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Can Social Media Plus Celebrity Make a Real Difference?

Way back in May of this year, Conan O’Brien featured a sketch on his TBS show highlighting a small alley in an industrial part of Van Nuys, California. The purpose of the sketch was to jokingly ask the city of Los Angeles and Mayor Antonio Villaraigosa to change the name of West Raymer Street to Conan O’Brien Blvd.

In the initial sketch, he showcases the surrounding area of the dead-end alley, which is located next to some railroad tracks. What we see is familiar to anyone with experience in industrial or less wealthy neighborhoods in many cities. There is abandoned furniture, graffiti and what looks like an abandoned vehicle. It’s neighborhood blight. Continue reading