Over the last 10 years, the Fertitta brothers spent a boatload of money promoting the Ultimate Fighting Championship and getting it licensed to exhibit fights in Nevada. Once the UFC was a legitimate sport, the makeup of the Vegas crowd changed. Gone were the moms and dads and their children. Vanished were the retirees in gem sweaters and orthopedic shoes.
Suddenly, young men puffed up on steroids, swilling eau de toilette and wearing skin-sucking Christian Audigier t-shirts covered with far too much glittery crap, started invading the Planet Hollywood and Hard Rock hotel/casinos. They brought their Lucite platform heel wearing, Forever 21 dress bearing, spray tan having, foul mouthed girlfriends. Continue reading