For the love of all that is environmental please stop washing your jeans. You’re trashing our planet with your constant jeans cleaning.
Below at 9:50 (ish) you can see CEO Chip Bergh say that to be environmentally sustainable you can simply stop washing your jeans. The total water usage in the lifecycle of a pair of Levi’s is about 50% before you get them, in manufacturing, and 50% you washing them. So just stop.
If you must you can spot clean them with a cloth or toothbrush and maybe some detergent and then air dry them, according to unnamed blue jeans aficionados.
Levi’s also sells a waterless product to cut out the other 50%. But only if you like the acid washed look.
Source: Business Insider
