We are no strangers to product placement and synergistic advertising. We watch Project Runway with its embedded advertisements for HP, Marie Claire, L’Oreal and at least a half dozen other brands. We watch Top Chef with its similar product placements for Dawn Hand Renewal with Olay (the Procter and Gamble double whammy!). Tonight, Just Desserts may well collapse under the weight of all the product placement and cross-advertising.
During the Quickfire challenge, the pastry gnomes will be tasked with creating “a bold and complex flavor within a teeny tiny space.” Whatever the fuck that means, I’m not exactly sure, but I do know this: the winner’s flavor will be placed in a voting pool to possibly become the newest of Extra’s “Dessert Delights” flavors. You know, that disgusting gum we’re always being bombarded with ads for during this program? Yeah, that.
The main challenge? Oh, well it gets better. First of all, they’ll be in groups again. Great! The kicker is that they’re designing “dessert-scapes” for one of the Real Houseslunts of Beverly Hills. Two things: 1) A “dessert-scape” sounds like something Sandra Lee puts atop her table-scape, amirite? The term dessert-scape needs to be killed and never spoken again after tonight. 2) Really? They have to design some bullshit for another Bravo show? Do the Housewhores really require this kind of promotion? Those shows basically sell themselves, don’t they?
Shit. Join me in a collective, “Ugh!” Mix yourself a drink, and let’s get ready to watch this trainwreck unfold before us. The lines have been drawn (Thank you, cletar, CaptainSnarky): the battle of Mad vs. Gay rages/flames on!
