Different fonts for different applications, of course. But my favourite sort of signature font, the one my emails go out in, is Bookman Old Style. It’s very elegant, plus, duh, bookman.
When I had my bookstore I had a lot of fun making signs for this and that. A favourite theme, not that original, I know, was to repeat the same line (SALE ON KIDBOOKS, for example) several times, one below the other, each time in a different font. For a sign for an actual sale of children’s books each line would probably be in a different primary colour. Hell on ink cartridges, but eye-catching, which is the main intent.
Also very fond of drop caps and other decorative initials. There’s got to be one out there that would make The Perfect Tattoo.
