It was just the execution that was wrong.
From Quantcast, first you can see that total page views are down.
Next you can see that visits are down.
But! Page views per person are way up.
If they hadn’t driven everyone away with the terrible bugs, non-working comments and notifications and pages that don’t load right, they would have the same number of people all clicking on more pages. The idea worked but they lost the people. The self imposed deadline to roll out a non-functional site killed a perfectly good plan to increase page views per person.
Top image from Faith Mouse.
