Netflix has just announced that they are splitting up subscriptions for DVD and streaming video. You may still have both, but you’ll pay more. After September 1 the monthly fees will be $7.99 for the one DVD plan and $11.99 for two. Adding a subscription for unlimited streaming will be an additional $7.99 a month, the stand-alone price for a streaming-only plan.
They’re selling this as Great News for DVD-only customers, saving them the $2.00 more than they are currently charging for streaming as well as mailed DVDs, but it’s poorly disguised spin. Just tell us it’s not profitable to give us both for one lower price; that you didn’t anticipate the demand. We’re grown, we can handle it.