synergy

1 post

Enough with the Corporate Speak!


English is a magnificent language. It bends. It twists. It tries on different costumes, different hairstyles, different shoes, different ties, different glasses – and yet we always are speaking English.

There are so many different, unique, ear-bending ways to say something. There are so many ways to reach out via the word – be that word be sent to an audience through broadcast channels, over social media, or in print. Each requires a different way of communicating. Yet, for the last decade and a half, I’ve noticed we seem hell-bent on making things as cold and as sterile and as uniform as possible. Continue reading