Monetizing The Cure for Breast Cancer

The National Film Board of Canada, Ravida Din, and Lea Poole are currently considered the frontrunners to win the (newly created) Oscar for Most Awesome Time To Release Your Documentary. On February 3, the trio will publicly release Pink Ribbons, Inc. aka How A Serious Ass Disease Became a Pink Oilfield for the Fortune 100. The documentary is based on a 2006 book of the same name by Professor Samantha King.

Hollyweird’s critical class is placing the trio as the 3:1 favorite to win because their film, which made the festival rounds in 2011, will be publicly released days after Hacktivist #1 Susan G. Komen For the Cure got itself into pickle over their choice to kowtow to right-wing pressure and stop supporting Planned Parenthood. This decision has reignited a long simmering debate over the problematic and profitable partnerships the organization has created within corporate America in their mission to eradicate breast cancer. Founder and CEO Nancy Brinker is personally called into question on account of at least three board of directors positions that appear to be at direct odds with her charitable work.

The trailer can be seen here:

If you’re interested in more information, check out this extended conversation with the women behind the film:

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