kickstarter

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Investing in Your Favorite Bands’ Future

As the mainstream music industry feebly attempts to hang on to some semblance of its past glory days, many bands and artists are opting to cut out the middleman and go directly to their fans to provide financial backing for their future album releases.  Using sites such as PledgeMusic or Kickstarter, musicians are able to make their case to fans and others who are interested in helping cover the costs associated with recording an album — booking studio time, distribution, promotional efforts, and so on. Beyond the financial, some bands are also reaching out to their fanbase to provide inspiration for songs in the form of words, artwork, or sound effects.

Helping an artist finance their next album usually comes with perks such as having advance access to music, bonus tracks, or having your name listed in the liner notes. Of course, there’s the simple personal gratification you’d feel in assisting a band get their music out to the masses.

Gregory Douglass:
I first learned of Gregory a few years back after seeing the video for his song, “Hang Around,” on TV one evening. I quickly downloaded the song from iTunes. Shortly thereafter, I returned to purchase the rest of his music. Back in 2009, I hosted a house concert where Gregory performed in my home for me and a group of my friends. His voice is simply amazing and I can’t help but cheer the guy on. Gregory has been holding weekly concerts streamed online and making appeals for fans to contribute to helping fund his next album, Lucid.

The Damnwells:
This is a band that needs to be heard by many more people. Their last album, One Last Century, was made available to the world for free. The band’s latest release, No One Listens to the Band Anymore, was just released on March 15, however, those who were financial backers via PledgeMusic, received early access to the album in addition to bonus songs and special access to a concert stream.

Imogen Heap:
At shows during her last world tour, Imogen Heap raised money for local charities by creating and recording a song at each show and making it available for purchase on her website. Even better, the audience was part of creating the song. At the show I attended, someone yelled out C sharp for the key and another person provided the general melody. From there, Imogen created a song.  Perhaps using that experience as inspiration, fans were able to contribute words, sounds and/or melodies that would be reviewed and used to create a new song — the first song created for her new album.

As Imogen culled through the submissions, fans were able to watch via Ustream as she reviewed them and built a song. The result is “Lifeline.” It’s also worth noting that the submissions used in the song will receive credit on her album as well as receive compensation.