F2P

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How to Build an MMO in the Free-To-Play Era

For those of you that follow MMORPGs, you’ve probably noticed that the big trend among new games is the free-to-play model. For those of you that have actually played some of these games, you’ve probably noticed that free-to-play either becomes pay-to-play or pay-to-win pretty quickly. Although many developers are gamers themselves, they are also attempting to create a profitable product, and when those two instincts collide the business side inevitably wins. This creates friction with their user bases, and if left unresolved inevitably leads to the game failing.

I recently started playing Marvel Heroes, an MMO based in the Marvel universe, which uses a League of Legends-style Heroes system. The launch has not exactly been smooth, to say the least. So, speaking as a both a gamer, with insider knowledge of gamer psychology, as well as someone with a business background, I’m hoping to bridge the gap and explain how it’s possible to create a Free-To-Play game that convinces the gamer to spend money and make the game profitable. Continue reading